Laura Kaufman, MBA - Zephyr Real Estate
 


 

How I Work With Sellers

If you are considering selling your property, please check out the links below and contact me. I would love to talk with you and provide a free evaluation of your home's worth.

How I work with sellers
Conditions affecting your property sale
Success Stories

Contact me

Before and After Video for a Recent Listing at 361 Texas St.

Before and After Video for a Recent Listing at 50 Burnside Ave.

Thinking About Selling?

  • I will meet with you at your property and make recommendations for getting your home in the best showing condition before it goes on the market

  • I will research the prices of comparable properties in your neighborhood and prepare a detailed market analysis that we will review together to help you understand the current value of your home

  • I will educate you about the costs involved in selling your home

Preparing Your Property for Sale

  • I will obtain contractor bids for you such as hardwood floor refinishing, carpet cleaning, window washing, painting, cleaning, gardening, staging (furniture, accessories, wall hangings, etc.). Many of my clients do not live in their homes (or even in San Francisco) while their property is being prepped for sale. I am happy to manage the home prep process for them from start to finish. Here is an example!

  • I will schedule and attend all property inspections, which I highly recommend, to ensure there are no costly surprises that come up during the sales transaction
    • I recommend you conduct a pest and contractor's inspection; San Francisco sellers are also required to have a water conservation inspection

  • I will order the required disclosure reports and compile a comprehensive disclosure package for buyers to review, sign and submit along with their purchase offers

  • I will walk you through all Seller disclosures that you will need to complete as part of the disclosure package

  • I will provide high quality marketing marterials at no expense to you including professional photographs and a high-end property website

  • I will monitor comps on an ongoing basis and discuss them with you to help determine the best pricing strategy before your property comes onto the market

Going onto the Market

  • I will launch a thorough marketing campaign including:
    • MLS and property website launch
    • Internet marketing blast – property is posted to Zephyrsf.com and then syndicated to over 65 real estate search sites and also to other brokerage websites
    • Property announcement email sent to 5000+ San Francisco Realtors
    • 2nd email with additional information sent to 300+ Zephyr agents
    • Full color marketing materials provided at all open houses
    • Social media marketing including Twitter, Linked In and Facebook

  • I will put together a thorough open house schedule and provide you with immediate feedback after every showing
    • Tuesday broker's tour
    • Wednesday morning preview tour for Zephyr agents and Top Agent Network agents
    • Weekend open houses
    • By appointment showings during the week
    • I will closely monitor buyer/agent interest level in order to determine the best time to start accepting offers

Reviewing and Accepting Offers

  • I will screen the offer(s) for you
    • Calling mortgage brokers to verify buyers' financing
    • Tightening up terms/conditions with buyers' agents before reviewing the
      offers with you

  • We will review your offers and I will make recommendations on how to respond

  • I will handle all the paperwork involved

  • If receiving multiple offers, I will try my best to put a backup offer in place

Managing the Escrow Process through Closing

  • I will closely monitor contingency dates and maintain frequent communications with you, the buyer's agent, the mortgage broker/lender and the escrow officer to keep
    the deal on track

  • I will maintain all necessary paperwork through close of escrow

  • I will schedule/coordinate the signing of all your escrow documents

  • I will coordinate a final walk through and key exchange with buyer at close of escrow

  • I will make sure the sales proceeds have been delivered into your account at close
  • I will provide a digital copy of your entire transaction file including escrow closing paperwork at close of escrow

  • I will continue to assist you after closing in case any questions or issues come up


Conditions affecting your property sale

Fixed factors that we cannot influence:

  • Location: This is likely the greatest factor affecting your property value

  • Current economic conditions and interest rates

  • Competition and comps: Other available homes and recent sales in your area

Variable factors that we can influence:

  • Condition: I will assist you in making your property show the best it can within your budget

  • Exposure: I will market your property to ensure the greatest exposure among prospective buyers and Real estate professionals

  • List price: I will help you determine an effective pricing strategy based on current market trends


Success stories

"I met Laura after meeting with other local realtors.  I knew 5 minutes after meeting Laura she was the right person to sell my late mother's home.  She came prepared and I was floored with her presentation and professionalism.  I don't throw these words around lightly.  It was an extremely sensitive situation given my stepfather had lived in the home for 28 years with my late mother.  Laura and her team understood this and were extremely accommodating given the circumstances.  There was absolutely no pressure to sign a listing agreement with her which was refreshing.  It was still a very raw time emotionally for us and we appreciated not being pressured into anything.  Laura's calm demeanor and responsiveness were also a huge plus.  The fact we received 18 offers the first day she was accepting them was mind blowing and the house ended up selling for almost 50% over the asking price.  I highly recommend Laura.  She is professional, kind, courteous and is in the top 1% of San Francisco Realtors for a reason.  She is the real deal."

"Best professional we have worked with, ever. My wife's brother passed away in SF and we needed help selling his Inner Richmond Edwardian home.  We needed someone who could deliver the whole package of services because we live in WA State and didn't want to make multiple SF trips.  We interviewed three agents and knew that Laura was the one we wanted, and needed.  Laura made it possible that it was the last time we flew to SF. No pressure; extremely knowledgeable of the market; easy going; can-do; responsive and communicative...that's Laura.

She helped us find an estate liquidator when ours fell through, and then made sure the sale went smoothly and on time.  She arranged for a hauler to remove what didn't sell to a thrift store and the dump.  Documents we didn't need were handled by a shredder to protect personal information. Laura's team included a remodeler, stager, landscaper, carpet layer, painter (inside and out) hardwood floor refinisher, and house cleaner.  All were professional and did great work.  One of the neighbors sent us an unsolicited email to tell us what a great job Laura was doing, and to ask for her contact info.  Everything went according to our three week schedule to remodel, clean and stage the home; we were amazed.

Then Laura arranged for the glam photography, created the marketing materials for websites and handouts.  She brought in three different groups of trusted and knowledgeable brokers to give us feedback on the condition of the home and their recommendations on what we should use for the list price.  We used that information to list at $2.195m in November (not the best time to sell a house in any market). Every time Laura showed the home to prospective buyers, she sent us an email or text to let us know how it went.  We received five offers, and ended up with a December sale at $2.3m, $105k above asking. Not once, from her presentation on how she would serve us, through remodeling decisions, to the final negotiations, did Laura pressure us to do anything we were not comfortable with doing.  Instead, she was compassionate and understanding as we dealt with the loss of a loved one while needing to make business decisions.  My wife loved her attention to serving both of us with sensitivity and skill.

There are good reasons why Laura is a part of the top 1% of agents in SF.  If you want to hear more, ask her to give you my phone number and will give you the rest of this great story.  Or, you can just hire Laura now."

"Laura represented us as the selling agent for our home in Noe Valley.    We interviewed 4 separate agents and chose Laura because she has a great deal of experience both buying and selling in our neighborhood, because her broker office is located nearby, and because she presented a clear and detailed plan for selling our home.  Some of the agents were not so prepared, or experienced and overall she was head and shoulders above the rest.  And I'm thrilled to say that we were not disappointed by going with Laura. She guided us through the difficult and tedious details of preparing the house for the market, scheduling the work, and brought a team of helpers to complete the work. We did not have to find our own painter, handyman, cleaners, stagers, etc....  which was such a big help. She presented us detailed comps for our property, and walked us through the comparison process, helping us to arrive at a reasonable asking price for our home.   Then she showed the property to numerous agents to get good feedback on whether our asking price was reasonable for our neighborhood, type of property, and condition. What I most appreciated was the feeling that she was watching out for our best interest throughout the process.   When it came time to evaluate offers, she gave us good insight into what makes an offer strong, and where we could minimize our risk. Laura was a pleasure to work with, despite the frustrations I expressed at times, and despite the challenges getting two units ready for sale and working with two owners at the same time!   She was always calm, had a positive attitude, and was really sincere in her aim to make the experience as good as possible, with an outcome that matched our goals. Thank you so much Laura, for seeing this through for us and giving us the success we were looking for!!"

"Laura sold our family multiply unit building. Her attention to detail is superior. Her marketing skills are some of the best I have ever seen. Her communication skills are impressive. Not only did she have to deal with several sellers but multiple tenants as well. She kept everyone informed at all time. I would not hesitate to recommend Laura Kaufman."

"Laura represented us as sellers of a Russian Hill flat. Of 8 real estate transactions I have done in 3 different states this was the most complex due to it being in California and in San Francisco. I can't say how much we appreciated Laura's expertise and wonderful personality to boot. She set up a beautiful web site and marketing plan. We went through a few weeks of open houses and Laura got us multiple offers and we ended up selling well over a respectable asking price. You won't find a better person to work with whether you are the buyer or seller."

"I have 30 years successful experience as an agent in San Diego, so my standards are very high. San Francisco has many laws and contracts that differ from anywhere else in the state , so having a professional is imperative and Laura is your Realtor. When my husband decided to sell his home in San Francisco, I thoroughly  interviewed 4 top agents. Laura stood out at first with her energy and enthusiasm. Laura's directness in answering my questions made it clear to me she was very knowledgeable.* Laura's assertiveness was exactly what we wanted when it came to negotiated on our behalf to get the highest price and terms. To say I was not disappointed is an understatement! She was OUTSTANDING! Her attention to detail and hands on approach and accessibility for all our calls was non wavering .She made us feel like we were her ONLY client. Did I mention her patience, quick response and professionalism was most likely responsible for our getting many offers and  $186,000.00 over asking price with no hassle? If you have a property to sell in the San Francisco area I Highly recommend LAURA KAUFMAN to represent you, too."

"Laura was great.  I was the executor for my mom's estate when she passed away.  I wanted to make sure I got the best price for my siblings when I sold our old family home in the sunset district in San Francisco.  Since I had never sold a home before, I went to yelp where I found Laura.  She was great.  She was patient with us, and her expertise and counsel was invaluable.  She provided excellent recommendations for various repairs and improvements.  She contacted and scheduled the contractors upon my approval.  They all provided excellent service at very reasonable cost . . . Her sales plan was perfect.  We sold the house just over two weeks after putting it on the MLS.  My siblings and I were very pleased with the price we received.  Laura was attentive to our needs, receptive to our concerns, and most important, successful in getting us top dollar for our home. She earned my full endorsement."

"Thank you very much.  We truly appreciated everything you did.  We are really happy Will and Beth recommended you as you clearly had your finger on the pulse of the market, gave us excellent advice and made it a seamless process."

"First off, if I could give Laura six stars I would!  The reason why I choose Laura to begin with is all the 5 star reviews she has already received.  In the San Francisco market you really can't find a better qualified real estate agent.  Laura is super sharp, wonderfully thoughtful, and a dream to work with.  She is very knowledgable about the real estate market in San Francisco and is extremely dialed in.  She is awesome and I would highly recommend her at your real estate agent!"

"I met Laura when I contacted Zephyr for advice regarding the sale of my house. When she first came to my property, I was impressed by the clarity of her assessment of what needed to be done to prepare it for sale. Frankly, my building had lots of potential, but many walls had been opened and remained exposed. The structure was still visible because I had been unable to finish the work: It was not a run of the mill property and I was concerned about how it could be marketed! Laura had many great ideas about presenting it for sale: The extent of contents removal; what should be staged; what should be repainted in preparation for the photos, publicity material and showing. In addition to these physical alterations, she also had thoughts about target marketing: the building was unsuitable for most home buyers because areas of unfinished remodeling would deter lenders from approving a mortgage. She had a strategy to overcome this by attracting a particular type of buyer.

Laura put together a plan and kept me informed at every stage. We had almost daily contact keeping each other up to date with our respective tasks. Any questions or worry I had was addressed with a quick and insightful reply. The team spirit was very evident and also with Laura’s supporting staff. I was given the names of painting contractors; advice about paint colors and she monitored the contract documents. Laura arranged for painting contractors and cleaning contractors to visit the property and submit bids. All of her recommendations, when completed, transformed the look and atmosphere of the building; even I had a new appreciation of where I lived! After each open house, I received a telephone call with a review of the showing and an assessment of the interest displayed, numbers of the public coming through and any observations that indicated the desirability of the property.

The day the bids were received, I was invited to Zephyr’s office to review the list and decide upon the winning bid. It felt as if I was among friends in a relaxed atmosphere. Yet I had a sense of being in skilled and experienced hands as negotiations proceeded with the selected bidders to ensure the best offer could be secured. Throughout the entire 12 weeks of our association, I really appreciated Laura’s presence at the helm of a momentous voyage. I would have no hesitation recommending her for her skill in the business of real estate, her wisdom and her charm."

COLM MULLAN

"I worked with Laura to sell my condo in Bernal Heights and buy a new house in Sunnyside.  I liked that she was thorough and professional in all aspects of the process.  She is highly responsive and always responds within a few hours.  She recommended people to do minor repairs on my place before I sold and they were all reasonable and did a good job.  I ended up selling for a great price.  When I was ready to buy, she took the time to understand my budget and what was important to me and was proactive about looking for places that would meet my needs.  I trusted her judgment about the value of various places and what was realistic.  She seems very well connected to and highly respected by the other agents in the area which is very helpful both in marketing properties and finding out about places on the market.  When I found a place I wanted she called the seller's agent to find out if she would take a preemptive offer and it turned out she would.   Laura's provided advice on the price that would be accepted and luckily for me it was!  I feel that I got a good value and am happy with my purchase.  She has stayed in touch now that I have closed and continues to provide me with recommendations on contractors, landscapers, etc. and I always trust that she will give me an honest assessment."

"I highly recommend Laura. She was very prepared, understood the market, and had a very successful strategy for selling our home. She and her team were very personable and knowledgeable and conducted very successful open houses. It was a pleasure working with her and her team. I was going through a rough time as a result of my father passing and they took a lot of stress off of my shoulders. They sold our house in 2 weeks. They took care of everything for me and I really appreciated working with her."

"I have never written a review before but I have also never felt compelled to, until now . . . I called her on a Friday and, even though she had a busy schedule (she was rated one of the best agents, after all), she made time to meet with me the very next afternoon.  She looked at my place, spent about an hour going over suggested price, possible staging, and so on.  Some of her ideas I agreed with, some I didn’t, and through it all she was very patient and professional.  Although she had a tremendous amount of experience to support her recommendations, she didn’t push me when I had a difference of opinion.  This brief meeting was the last time I saw her.  And, I would say we spoke on the telephone, at most, a half dozen times.  All of these calls were at her initiation I believe.  One would think I should have worried but I didn’t.  Throughout the entire sales process, I was confident that I could not have been in more capable hands.  She took care of everything.  The website that her team built was astounding.  The photos and sales materials were so amazing that I actually had to “steel myself” not to change my mind about selling.  My condo was on the market within days, followed by multiple open houses, agent tours, and so on.  Through it all, Laura kept me updated via email.  After a couple of weeks, per her suggestion, we then took offers.  My condo sold for over 20% above asking price.  So let me offer only one caveat about working with Laura: you may want to proceed with caution if you are moving away from the city as I did.  Because, the moment she sells your home, your very first thought will be that you want to look for another San Francisco property as you cannot imagine no longer working with her.  I do believe, and this is not hyperbole, she may be the most intelligent and professional salesperson I have ever encountered.  She is a marvel at what she does and I, in my first-ever review, could not recommend her more highly."

"Laura . . . just helped us sell our home in the Excelsior. We interviewed a few realtors, but ultimately went with Laura due to her confidence and expertise with the market, and her attention to even the smallest detail. She was extremely responsive at all times and we always felt that she was pushing hard to ensure the best outcome. We would highly recommend Laura from a Seller's perspective, and we're grateful for her hard work!"

"Laura helped my husband and I sell our home in SF and we could not be happier!   She is incredibly knowledgable about the real estate industry and always went above and beyond to meet our needs.  Not only did she sell our home in 2 weeks...but we got an incredible price well over our asking price!!!!  She is simply the best!  Thank you Laura!!!!!!!"

"When we decided to sell our home, we interviewed a number of agents, and it was clear to us that Laura was the one we wanted to work with. Laura is not only terrific to work with but always enthusiastic and full of energy. She is incredibly organized, has a ton of excellent resources (contractors, painters, stagers, etc) at her fingertips, and on top of the entire process. We never had to wait for her to get back to us about anything, she is incredibly responsive. She helped us whip our house into shape, determine our priorities, and then got it on the market and sold it fast with multiple offers and well above asking price. We could not have had a better agent. I wouldn't hesitate to recommend Laura."

"I can't say enough great things about our Realtor, Laura Kaufman - she is very experienced, knowledgeable, organized and patient. Laura listed our house in San Francisco and was very professional from the beginning. She selected a listing price which ended up working out wonderfully as it sold significantly over asking. She outlined what we needed to do by when, the associated costs and was always willing to do any of the items herself, i.e. babysit any of our 3 kids, wait for a handyman or inspector, etc. And during the process, Laura was extremely calm and flexible especially since our house and life were in flux. She communicated throughout the process so I never felt like I was in the dark or didn't know what was happening at any point during the selling process. She did an amazing marketing job - she promoted our house at multiple brokers tours, on the cover of the San Francisco Examiner, via social media, friends and other realtors.  With all the work she did, we ended up with 22 offers and by the time we reviewed them, she had already negotiated with the buyers' agents on terms before presenting the top 3 to us. That process was very smooth and basically stress free. Furthermore, as a real estate agent goes, Laura has a great referral network and had names of experienced people for whatever we needed and she followed up with everyone of them to ensure the work was done professionally and in a timely fashion."

"I just worked with Laura for the second time and she just does not disappoint. In fact, I am even more delighted (hard to believe that is even possible) than I was last time. I have worked with Laura as both a buyer and a seller and from either perspective you want her on your side. She executes from both a tactical and a strategic perspective. She knows how to make a deal happen and she gives phenomenal advice. What else could you possibly need?"

"This is our second real estate transaction with Laura as 8 years ago she helped us buy the condo we just sold in Noe Valley.  We were even more impressed this time around with Laura's work.  Laura knew the market, the comparable sales, the right people to contact to get quick last minute work done to update the property and get ready to sell, and the right timing to optimize our chances for a favorable selling experience.  She worked quickly and efficiently to keep all the moving pieces in line and was again a pleasure to work with. We received 8 strong offers on our property and were beyond pleased with the quality of the offers, the communication with all parties involved and with how Laura was a true trusted advisor throughout.  I highly recommend her!"

"Laura is excellent, and we give her full credit for the successful sale of our home. Our situation was pretty complicated, as we had to move abroad for work before putting our home on the market. In addition, the condo conversion of our 4 unit building was nearing its final stages. Not only did Laura coordinate painting, repairs, cleaning, and staging, she went above and beyond in working with lenders and with the other co-owners to help make sure that everyone would be ready to refinance on time - all TIC members and our buyer needed to be able to close on the same day! Laura was always thinking a few steps ahead to identify potential risks and come up with solutions. We were very lucky indeed to have such an experienced, responsive and highly competent agent."

"Our experience with Laura was the best realtor experience we have ever had.  She was incredibly helpful as we put our SF house on the market after moving out of state.  Laura put together bids from multiple contractors during the preparation of the house to go on the market and coordinated all of the needed repairs without us ever needing to fly back to town. The house looked beautiful when it went on market and received multiple bids. Laura never pressured us to take an early bid and instead waited until two weeks of showings to accept bids and get us the best possible offer on the house (24% over asking!!!).  We recommend Laura whole-heartedly!"

"If you were to look up the definition of AMAZING and THE BEST REAL ESTATE AGENT EVER, Laura's name would be right there! Being a good agent is one thing, but being genuine, handling potentially difficult situations with aplomb, having an incomparable knowledge base, being very responsive, and being able to always offer solid references and resources are what make Laura a true stand out. She is the best example of how intelligence, professionalism, and a sincere care and concern for all parties involved can result in the ideal sale that you want. 

My sister and I were selling a building that we had inherited, which had a tenant in one of the units, and my sister lived in the other. It was a bit tired and worn looking, but Laura encouragingly saw the potential and had no doubts it could sell, and she was right!  We received MULTIPLE OFFERS, and the winning one was 25% OVER ASKING PRICE!!! This is quite beyond what I had imagined going into this sale, and I have Laura to thank for this!

RESOURCES: With Laura's recommendations and help obtaining bids, all of the painting, hauling of old furniture and other items, removal of carpets, cleaning, and staging (Robin Chudy of Robin's Nest - super job!) equated to a very presentable showing. What a difference!  

MARKETING MATERIALS: It was so rewarding to see all of the photos on the very sleek website for our building (I never knew the place could look so light-filled and airy). Equally professional were the full-color flyers distributed at the open houses which were printed on nice stock. 

UNDERSTANDING LEGALITIES: This is my first time selling property in San Francisco; I previously only sold homes that my family and I lived in in the suburbs. Navigating San Francisco's laws and codes was a mind-boggling experience, which, if not for Laura, I would have spent hours understanding. She provided us with information and links to attorney's websites that clearly explained all issues - from tenant's rights, to any possible legal complications. 

ACCURATE TIMELINE: Laura provided us with a preparation and marketing calendar, and quickly updated it when necessary. Her timeline on the marketing calendar was something I had not experienced before - it went according to plan: from the date the property was to be listed on the MLS to when the date came to review offers, it played out in the best possible way!

RESPONSIVENESS: Her degree of responsiveness is unparalleled. I've emailed her at all hours, and I never have to wait long for a reply. If it's late at night I'll receive a reply first thing in the early morning. During the day, she replies so quickly. She's on top of everything, and when you speak with her, her can-do attitude is inspiring. I know we're only one of her clients, but it feels like we're the only one!

FAIR: My sister and I were coming from different viewpoints on what we wanted overall, and Laura was admirably very fair in acknowledging that she represents us both, and always presented alternative options that may not have yielded in an easy sale, but that were available if that's we wanted to do. 

NO PRESSURE: There was absolutely no pressure at any step of the way; she always made sure we had all of the information before we made a decision, and that we were comfortable with it. Her honesty is refreshing.

FORESIGHT: Laura has the foresight to anticipate what you may need in connection with the selling. For example, she introduced my sister to her financial advisor to help her figure out a plan to move forward after the sale, and provided her with the contact information of two individuals at Progressive Property Group, who educate and help people find rentals in SF. 

HELPFUL BEYOND THE SALE: She never hesitates to help out. I asked if she knew how to determine the value of the property from when I first inherited it years ago, and she said she would go the SFAR office to look up comp sales from back then, since the information was not online.  

BOTTOM LINE: I would highly recommend Laura! None of this would have been possible without her insightful input, confidence, positivity, and hard work, all of which she makes look easy. 

THANK YOU, LAURA!!!"

"If you need to buy or sell a property, you need Laura Kaufman. We had a condo in San Francisco that needed to be sold, but we were in the DC area. After looking over several realtor profiles we decided to give Laura a call based on her outstanding reviews. From our very first conversation Laura put us at ease assuring us that she had experience with long distance situations. We had a list of things we knew we wanted from previous experience and Laura mentioned them all (and then some) before we even brought them up. She helped us get bids for painting and repairs, she recommended a wonderful stager and used a professional photographer to get the best photos of the property. She created a beautiful website to showcase the property and had a plan for every stage of the listing. She was so attentive and always provided comparable properties so that we were comfortable with our listing and knew what to expect from bidders. In the end, we got top dollar for our condo and are so relieved that things went as smoothly as they did. We attribute that to Laura’s professionalism, reputation and knowledge of the area. We recommend Laura to anyone needing a realtor in the SF area. She’s the best!"

"Laura Kaufman is an absolutely wonderful real estate agent. She just helped us sell our Bernal Heights condo in San Francisco, and we could NOT have been more pleased with the whole experience. She is so calm and knowledgeable, and made the whole complicated process just seem easy. She outlined and scheduled all of the steps of the selling process, and kept us informed every step of the way about where we were in the process.  She helped us get the place spruced up in no time with her go-to list of cleaners, power washers, gardeners, handymen, and stagers. She helps us price and market the house to build interest and traffic over two weekends of open houses.  Her efforts helped us get to a solid group of interested buyers. Then, she helped us understand the pros and cons of their various offers, and get to a decision that we felt good about. Laura is an exceptional real estate agent, with deep knowledge about the unique San Francisco market. We would recommend her to anyone!"

"I found Laura on Yelp and was attracted to call her for 2 reasons: 1, her reviews are amazing and 2, she works with Zephyr. We used a Zephyr agent to buy our home . . . and were really impressed, not just with the high level of service but the ethical way . . . she conducted business . . . The same must be said of Laura, who after interviewing her, left us with the feeling that we would be working with someone who understood our need for scrupulous business practices.

With her amazing stager, Robin of Robin's nest, Laura went around the house advising us of neutral colors we should use to best 'show' our property. She was very upfront about things that would be worth spending money on, such as painting our kitchen cabinets. We had thought we might need to replace our dated kitchen cabinets and were thankfully advised against doing so. She also felt we should minimise our expenditure which ended up us saving a lot of money, time and stress . . . we still had a lot to do and Laura had a great list of resources,whether it was for painters, counter top installers, tax advisers or haulers (thanks Tim!!). She answered questions within an hour of writing every time, and 'held our hands' throughout the whole sale process. Our SFR in the Mission showed really beautifully and received a lot of interest, in part due to the beautiful marketing material that Laura and her team put together, both with  web site and brochure. 

Our overall experience with Laura was really pleasant and we always felt we were in the hands of a real professional who understood what it was like for us to sell our home, which we had poured so much of ourselves into. We were VERY happy with the sale price and the terms and the way Laura conducted herself throughout the whole process. We also feel that she she is still very available to us for wise counsel, even though escrow has closed, which we really appreciate."

"I hired Laura again to sell my condo, and she did an outstanding job! Laura coordinated the staging and photos and had a really clear, effective process for our open house and broker tours. We have an small child and had the additional challenge of wanting to live in the house as it was being sold and marketed and that didn't pose a problem for Laura. Our house sold for 10% over ask and the price actually set a record for our condo complex!  She even negotiated a 2 month rent-back so we had time to find a new home!"

TRACY AND AARON STONE

"It is as good as it gets working with Laura! She deserves all 5 stars on every review and then some. Laura is the type of realtor that will listen to you, guide you but not push you, and she is so organized and buttoned up I never had to ask her for anything throughout the entire process. She kept me informed and explained things to me as they were happening, she explained the numbers, the costs, the process, the timing, etc. She had an amazingly affordable stager who was great, a very aggressive showing schedule, and right up until the deal closed she was on top of every last detail. I would work with Laura again on any transaction because when you are making such a major life decision you want someone who listens, guides, and manages every last detail with complete thoroughness as she does. It was such a great experience!"

"Laura rocks. She is totally on top of her game, very plugged in to the quirks of the SF market, and extremely responsive.  And yet she's also mercifully free of hype and pressure, which helped minimize the stress of selling our place.  She also had lots of good connections to contractors, stagers, etc., to get our place ready to go, but there again she just facilitated us doing what we want to do, never putting pressure on us.  I wish more folks in the professional world had Laura's combination of effectiveness and level-headed realness."

"I could not give Laura Kaufman a higher recommendation. The work she did to sell my 2 unit building (my home of 20 years) was beyond my expectations. Please check out her website! Everything everyone says about her is true and I couldn’t say it better. Laura is the best at the work she does, and I always felt like she was working hard for me. She is helpful, responsive, and very knowledgable about the market. She is honest and realistic, manages to stay optimistic and has a great sense of humor. Her initial market analysis was excellent, and she continued to look at comparables and adjusted the asking price, when it took awhile for the building to go on the market. Because I was living very far away, I left everything to Laura. She advised me on what needed to be done, and hired people to make repairs, clean, garden, etc. The house looked great, staged as she suggested, and the marketing was excellent. It was very important to me that the tenants be advised of the marketing schedule in advance, and treated in a courteous and respectful way. Laura did an excellent job of communicating with them, and keeping things on schedule. Being so removed from the situation, it meant so much to me that Laura always got right back to me if I had any concerns or questions. I trusted her completely and she did a wonderful job!"

"My wife and I recently sold our condo in SF. After meeting with a couple of agents, we selected Laura to represent us based on a few factors. Her experience, negotiation skills, and understanding of the market came across immediately. She presented us with samples of marketing material (which looked amazing) and a detailed outline/schedule of the selling process. We were also impressed by her ability to reduce and present complex information down to what we really cared about (like the pros and cons on the terms of an offer).  Laura navigated us through the selling process, which lasted only a few weeks and was hassle-free. She provided sound and conservative guidance as we compiled disclosure material, performed inspections, and prepared our condo for the sale. In the end, we were particularly happy with the offer terms she negotiated, and we honestly feel like we were at an advantage having Laura representing us. We wouldn't think twice about working with Laura again if we were staying in the area, and we would recommend her for anyone selling or buying property in SF!"

"My wife and I were looking for the best agent to represent the sale of our condo in Noe Valley. We were very fortunate to have found Laura and she is awesome. Laura is an expert in the Noe area and knows what the market is like with the right comps. She helped us every step of the way from pricing to marketing, staging/cleaning/light remodeling, and closing. We ended up with multiple offers in less than 2 weeks on the market and priced higher than our ask. We could not be happier. Laura was always professional, reachable and kept us informed always. She personally calls to check in and update us after every showing. She was always grounded and kept our expectations realistic. I highly recommend Laura to my family and friends!"

"When it was time to sell my property in San Francisco, I chose Laura based partly on her record as a top producer but also because of all the positive reviews I had read about her.  I am pleased to say that she lived up to every expectation I had. She took charge and competently laid out a marketing plan, handling details with enthusiasm & diplomacy despite several unforseen glitches along the way. To anyone seeking an agent knowledgeable in San Francisco real estate especially properties involving rentals, I would highly recommend Laura, you will not regret it."

"My wife and I had been considering selling our Victorian condo in Noe/Mission border area for the past two or more years.  We consulted with several agents - Hearth, Sotheby's, etc. - and actually listed using one of them.  That turned into a mess and we withdrew the property from the market. Then my wife did some research and found Laura.  We called, she came by, and we were both soon impressed with her manner, which combined professionalism with amiable approachability.  In short, we felt at ease with her and confident with her easy self confidence tempered with a sincere interest in our concerns and need for assurance

She listened to our apprehensions regarding both the decision to cell and the selling process, and gave very good counsel.  We decided to sell and to engage Laura as our agent.  There has not been a single doubt or regret regarding our choice and decision.  Laura guided us through the entire process with great care and obvious professionalism, and a very welcome personal touch.  I was impressed and completely pleased with Laura's work, from preparation to presentation, and from receipt of offer to completion of sale.  Her careful attention to details to ensure all bases were covered with the intent of receiving multiple offers and a final sale free of any snafu was amazing and impressive.  And a very real and personal interest in our situation was a much appreciated bonus.

Laura's presentation of the property on line was also very impressive.  I told her after viewing it I was ready to buy our own house back.  Also of note was the manner in which she scheduled multiple open houses and broker tours, with a set date for receiving offers.  It all worked: we received multiple offers and sold for well over asking.  I would (very!) highly recommend Laura Kaufman as a your best choice!"

LARRY CRIDER

"Laura is a real estate genius and a real person rolled up in one. She sold my house in less than a month, but didn't skip a step. I trust her thoroughness, analysis, and advocacy. Throughout the process, she was always accessible and communicative. I could not recommend her more highly and would not hesitate to use her again as a seller or a buyer."

"I could not have asked for a better realtor than Laura. She supported us every step of the way, kept us informed of every step in the process, and took care of anything and everything we didn't want to. We sold the house while living overseas which added complexity, so I think she did more than her fair share but you wouldn't have known it. she did everything we asked for and more and she did it happily. She also has a wealth of experience that she brought to the table when decisions had to be made. Finally, she always treated us like we were her top priority - super responsive, always went the extra mile, and valued and respected our wishes first and foremost. Without a doubt I would use Laura again to buy or sell a home in the Bay Area and we recommend her highly."

"It has been eight years since Laura helped us buy our San Francisco TIC. That experience was excellent, but remarkably, her effort in selling our unit was even better. Since we now live across the country, Laura really outdid herself by coordinating the cleaning, presentation and showing of our property. We did not even fly back to California but left everything in her capable hands. I think what we most like about Laura is her honesty, efficiency and knowledge of San Francisco’s housing market. She does not leave things to chance. Specifically, she made sure that all potential contingencies were dealt with before our unit went on the market, thus saving us much time and stress when the offers came in. We engaged Laura about the sale of our TIC in late April when tenants were still in the unit. We closed on the unit in mid-June. Considering that there was an unknown (to us!) SF structural requirement to deal with before our unit’s listing, this was truly an amazing accomplishment. What was even better was we made a very handsome profit. Many thanks Laura!!!"

"Simply amazing! I needed help selling my TIC and was looking for a professional who not only knew those details about a TIC but also market my home well. In no time, she had marketing plan in place. After every open house I was updated. As a seller you've tons of questions and she'd go over them and make sure that it doesn't leave any doubts in my mind. She was always available to discuss be it early mornings or late evenings that which was so convenient for me. Most importantly she sold my unit sooner than I had anticipated. Would highly recommend her."

"My husband and I just sold our condo with Laura.  She was amazing to work with.  Laura is organized, hard-working, and realistic with you in regard to what you need to do to get your home sold for top-dollar.  She was always responsive to our emails and calls and helped us keep track of all of the details we needed to know for selling our home.  Laura helped us get three offers, all over asking price and close a deal without any bumps in the road.  She was great to work with and I would highly recommend her business savy skills to anyone selling their home."

"Laura was very patient with us - waiting over 18 months for us to finally jump into the market and sell. She gave us clear and helpful advice throughout the process and was very responsive to questions ( especially via email ). We sold our house after having left the country and the distance proved no issue as Laura was so organized and on top of every step. I wouldn't hesitate to work with her again and would recommend her wholeheartedly."

"Laura's network is fantastic and she helped us sell our house while we were in the midst of a cross-country move, so her coordination, attention to detail, and responsiveness were invaluable. Highly recommended!"

"Laura supported us in the sale of our house throughout each and every step.  From helping us developing a timeline . . . to executing a comprehensive marketing plan, and offering timely superb advice throughout the escrow process, we were confident in our approach throughout the process even during this very challenging market for a seller.  We ended up getting multiple offers above our asking price, and even with challenges from lenders, successfully closed escrow in record time.  I can't thank her enough!!"

REBECCA AND MARCO MOLINA

"Laura kept us informed and on track throughout the listing process, and even with all the small details after the close of escrow. She responded almost immediately whenever we reached out to her, and thoroughly answered questions. If you're looking for a leader to guide you through a real estate transaction, I highly recommend Laura."

LUCY MAO

"Laura is the most responsive professional I have ever encountered. Her quick response times alleviated much of the potential stress that can come with real estate transactions. I liked and felt comfortable with Laura from the very beginning, starting with her inviting and informative website. There she explains exactly how she will work with you as either a buyer or seller.  Laura is knowledgeable, sharp, efficient and caring. As a first time and out-of-state seller, she handled every aspect on the ground in San Francisco for me with care, timeliness and constant communication. She kept me up-to-date on the property with photos and video and provided timelines for action. We managed documentation electronically. Dealing with the complexities of selling a tenant-occupied property in San Francisco, she enlisted top notch real estate and legal advice before we took steps forward. She was the ultimate diplomat in working with the tenants to arrange property inspections and showings.  Not only was I impressed with Laura's knowledge, skill, and tireless effort, but was appreciative of her careful explanations to assure my understanding through each step of the selling process. She would educate me, make recommendations at my request and help me through tough decisions.  Laura is professional, friendly and exceedingly well organized. I had complete confidence in her as my agent. I have only praise for her qualities and skills and highly recommend her!"

DARIA NELSON

"It has been my pleasure to work with you and to have you as our agent. Your energy and enthusiasm amazed me. I certainly will recommend you to all my friends and relatives in SF."

SUSIE FONG

"Just a quick note to thank you for all your help in guiding us through the recent sale of our property at 26th St. To those who may not know Laura, just let us say that she is the ultimate professional when it comes to Real Estate negotiation. This is the second property that she has helped us sell, so as repeat customers, we know of what we speak. You don't go back a second time unless you are completely satisfied with initial performance. Selling property in San Francisco can be quite an ordeal these days with all the new laws and regulations involved. Laura handled negotiations flawlessly. We consider her both a business partner and a friend."

JOHN AND GLORIA WARREN

"I just successfully sold my house--got multiple offers above asking in only 16 days! . . . Laura is very charming, outgoing and friendly -- exactly the type of person you want to represent you at your open houses -- and she is also very savvy and smart. I feel like Laura priced my house exactly right in order to get the most traffic possible to the open houses . . . I had never sold a house before, and mine needed a bunch of work prior to the open house, so it would have been easy for me to become completely overwhelmed by the process. But Laura had great references for all sorts of contractors--the best I've ever used (I wish I'd had access to these contractors all the years I'd owned my house, ha ha)--and helped me decide what needed fixing, what didn't, and whom to hire to get it all done . . . The sale went as smoothly as could be, sailed through escrow, and we negotiated a 1-month free rentback so that I would not be rushed out the door once I needed to move. I can't imagine a more helpful person!"

VICKI VAN AUSDALL

"We met with Laura back in 2010 just wanting to explore the option of putting our home on the market. We decided not to at that time but when we DID decide to go ahead and list our home in summer of 2012, Laura helped us tremendously. She is truly a class act and Zephyr has the best marketing of any real estate agency I've seen. One weekend our house was staged, the following day a photographer came through and just a day after that there were gorgeous brochures and a fabulous website showcasing our home. Their marketing and connections work: we had over 100 people at our first open house! Are you kidding me?!?! When does that EVER happen! She helped us sell our home with multiple offers AND over asking! We'd definitely recommend Zephyr and specifically Laura if you're getting ready to, or even just thinking of, selling."

MEGAN AND BRAD ROGERSON

"Laura helped us sell our one bedroom condo . . . throughout the process, Laura was on top of every detail and in very close communication with us.  There were absolutely no surprises as Laura anticipated every step, either handling them herself or giving us plenty of support on those things we had to attend to personally. Her advice was spot on and timely - all we had to do was follow it. Laura is a true professional and we were VERY lucky to have her on our side."

ELAINE AND DAVID WEST

"Laura is very organized and punctual making it very easy to plan your life around all the important milestones of real estate sale. She's technologically savvy - through docusign I could sign the relevant documents virtually without having to go to the office. Laura is very knowledgeable about the market. Her great marketing efforts resulted in many showings of the condo outside of the normal Sunday open house, sometimes multiple times during the day... which eventually translated to offers and closing the deal after only 19 days. Laura lays out all the facts so you as a seller can make the most informed decision. She doesn't push you to do anything, she's objective and at the same time down to earth and personable. Having small children herself, she could relate very well to our situation where we've outgrown the 1 bedroom space and were looking for something bigger. She was also very conscious of nap time of our toddler and was very flexible in planning around it. I loved how regularly Laura updated me on any developments in the process, whether it was via email or phone. I never felt I was out of the loop. Laura is an awesome real estate professional - she made the whole process so easy and I would highly recommend her!"

"Laura really knows her stuff and did an excellent job marketing our recently sold single family home in San Francisco. We managed to get multiple offers well over asking and negotiated a contingency free deal, all of this in a 'buyers' market. Laura was involved from start to finish and helped us get the house ready to market, which included having most of the house professionally staged. With two young children at home, Laura was very respectful of our time and did an excellent job scheduling weekend and evening showings around our schedule. The whole process was relatively painless thanks to Laura's professionalism and dedication and we will definitely continue to use her as we search for our next home."

DOUG HENRY

"Laura recently helped us sell our house in San Francisco. Laura was not the first agent we met with, but she impressed us from the get-go when she took time to walk through the house and made detailed suggestions on how we can spruce up the place in preparation for the sale, suggestions that we really needed from an experienced third perspective . . . Qualities that make Laura a standout agent include her excellent communication. Laura made a point to communicate everything that was going on with the sale process. After each open house or showing, she would call us to recap how many buyers came through, their comments, how interested they were and analyzed the situation for us . . . We would not hesitate to recommend Laura to our family and friends."

JULIE AND BILL V.

"I highly recommend Laura.  I served as an executor of an estate for a dear friend upon his death.  Because my friend shared that his bequest to the SF SPCA gave his 'life meaning,'  I knew I needed to find an agent I could trust.  Laura came recommended and I approached her.  Laura exceeded my expectations, marketing the home aggressively and accomplishing her goal to sale the home at a considerable above-market profit.  Laura tolerated my foul mood (I was grieving after all),  and my inflexible schedule.   It was a difficult time and I am thankful to find a combination of both a skilled business women and compassionate human being."

JANELLE SNYDER

"Laura was wonderful to work with and made us feel very comfortable. From the very beginning stages and throughout the sale and closing, she used an incredible process to stay organized and was attentive to every detail.  She was especially helpful getting the house ready to go onto the market so that it looked the best it could. We really appreciate how well Laura took care of us and highly recommend her."

NICOLE IMBERGER AND AARON SEVIER

"We worked with Laura on three different real estate deals and are completely satisfied with the work she did for us. She helped us buy our first condo during a very tough time for buyers and then subsequently helped sell our same condo at a great price in a tough time for sellers. She was able to act quickly when we needed her to help us buy our home and sell our condo - leveraging her connections to help her do so. We would and have highly recommend Laura as a real estate agent to our friends in San Francisco."

MICHELLE AND FREEK VAN DE BRAAK

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COPYRIGHT © 2011. LAURA KAUFMAN REAL ESTATE. ALL RIGHTS RESERVED.

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