• I will meet with you at your property and make recommendations for getting your home in the best showing condition before it goes on the market
  
  
• I will research the prices of comparable properties in your neighborhood and prepare a detailed market analysis that we will review together to help you understand the current value of your home
  
  
• I will educate you about the costs involved in selling your home
  
  

Preparing Your Property for Sale

• I will obtain contractor bids for you such as hardwood floor refinishing, carpet cleaning, window washing, painting, cleaning, gardening, staging (furniture, accessories, wall hangings, etc.)
  
  
• I will schedule and attend all property inspections, which I highly recommend, to ensure there are no costly surprises that come up during the sales transaction
  • I can arrange a free roof inspection
  • I recommend you conduct a pest and contractor's inspection
    
    
• You are also required to have a water conservation inspection
  
  
• I will order the required disclosure reports and compile a comprehensive disclosure package for buyers to review, sign and submit along with their purchase offers
  
  
• I will walk you through all Seller disclosures that you will need to complete as part of the disclosure package
  
  
• I will cover marketing costs including professional photographs, website creation, etc.
  
  
• I will monitor comps on an ongoing basis and discuss them with you to help determine the best pricing strategy before your property comes onto the market
  
  

Going onto the Market

• I will launch a thorough marketing campaign including:
  • MLS and property website launch
  • Internet marketing blast – property is posted to Zephyrsf.com and then syndicated to over 30 real estate search sites and also to other brokerage websites
  • Property announcement email sent to 5000 San Francisco Realtors
  • 2nd email with additional information sent to 200+ Zephyr agents
  • Craigslist advertising before each open house
  • Full color marketing statements provided at all open houses
    
    
• I will put together a thorough open house schedule and provide you with immediate feedback after every showing
  • Tuesday broker's tour
  • Wednesday morning preview tour for Zephyr agents
  • Weekend open houses
  • By appointment showings during the week
  • I will closely monitor buyer/agent interest level in order to determine the best time to start accepting offers
    
    

Reviewing and Accepting Offers

• I will screen the offer(s) for you
  • Calling mortgage brokers to verify buyers' financing
  • Tightening up terms/conditions with buyers' agents before reviewing the
    offers with you
    
    
• We will review your offers and I will make recommendations on how to respond
  
  
• I will handle all the paperwork involved
  
  
• If receiving multiple offers, I will try my best to put a backup offer in place
  
  

Managing the Escrow Process through Closing

• I will closely monitor contingency dates and maintain frequent communications with you, the buyer's agent, the mortgage broker/lender and the escrow officer to keep
  the deal on track
  
  
• I will maintain all necessary paperwork through close of escrow
  
  
• I will schedule and attend the signing of all your escrow documents
  
  
• I will coordinate a final walk through and key exchange with buyer at close of escrow
  
  
• I will make sure the sales proceeds have been delivered into your account at close
  
  
• I will continue to assist you after closing in case any questions or issues come up

Conditions affecting your property sale

Fixed factors that we cannot influence:

• Location: This is likely the greatest factor affecting your property value
  
  
• Current economic conditions and interest rates
  
  
• Competition and comps: Other available homes and recent sales in your area
  
  

Variable factors that we can influence:

• Condition: I will assist you in making your property show the best it can within your budget
  
  
• Exposure: I will market your property to ensure the greatest exposure among prospective buyers and Real estate professionals
  
  
• List price: I will help you determine a pricing strategy based on current market trends
  
  
  

Success stories

"Laura supported us in the sale of our house throughout each and every step.  From helping us developing a timeline . . . to executing a comprehensive marketing plan, and offering timely superb advice throughout the escrow process, we were confident in our approach throughout the process even during this very challenging market for a seller.  We ended up getting multiple offers above our asking price, and even with challenges from lenders, successfully closed escrow in record time.  I can't thank her enough!!"

REBECCA AND MARCO MOLINA

"Just a quick note to thank you for all your help in guiding us through the recent sale of our property at 26th St. To those who may not know Laura, just let us say that she is the ultimate professional when it comes to Real Estate negotiation. This is the second property that she has helped us sell, so as repeat customers, we know of what we speak. You don't go back a second time unless you are completely satisfied with initial performance. Selling property in San Francisco can be quite an ordeal these days with all the new laws and regulations involved. Laura handled negotiations flawlessly. We consider her both a business partner and a friend."

JOHN AND GLORIA WARREN

"Laura helped us sell our one bedroom condo . . . throughout the process, Laura was on top of every detail and in very close communication with us.  There were absolutely no surprises as Laura anticipated every step, either handling them herself or giving us plenty of support on those things we had to attend to personally. Her advice was spot on and timely - all we had to do was follow it. Laura is a true professional and we were VERY lucky to have her on our side."

ELAINE AND DAVID WEST

"Laura recently helped us sell our house in San Francisco. Laura was not the first agent we met with, but she impressed us from the get-go when she took time to walk through the house and made detailed suggestions on how we can spruce up the place in preparation for the sale, suggestions that we really needed from an experienced third perspective . . . Qualities that make Laura a standout agent include her excellent communication. Laura made a point to communicate everything that was going on with the sale process. After each open house or showing, she would call us to recap how many buyers came through, their comments, how interested they were and analyzed the situation for us . . . We would not hesitate to recommend Laura to our family and friends."

JULIE AND BILL V.

"I highly recommend Laura.  I served as an executor of an estate for a dear friend upon his death.  Because my friend shared that his bequest to the SF SPCA gave his 'life meaning,'  I knew I needed to find an agent I could trust.  Laura came recommended and I approached her.  Laura exceeded my expectations, marketing the home aggressively and accomplishing her goal to sale the home at a considerable above-market profit.  Laura tolerated my foul mood (I was grieving after all),  and my inflexible schedule.   It was a difficult time and I am thankful to find a combination of both a skilled business women and compassionate human being."

JANELLE SNYDER

"Laura was wonderful to work with and made us feel very comfortable. From the very beginning stages and throughout the sale and closing, she used an incredible process to stay organized and was attentive to every detail.  She was especially helpful getting the house ready to go onto the market so that it looked the best it could. We really appreciate how well Laura took care of us and highly recommend her."

NICOLE IMBERGER AND AARON SEVIER

"The sale of our condo was a huge success thanks to Laura's thorough marketing and willingness to go the extra mile. We felt lucky to have had Laura on our side during this process and absolutely recommend her to others."

BEN AND KATHLEEN McKEEVER

"I met Laura when she rented my Noe Valley house years ago. When it came time to sell it, we chose her and closed in 28 days. We also used Laura with a tough to sell Loft and we got the job done. Laura was instrumental in overseeing parts of the refurb."

TIM HICKMAN

"We worked with Laura on three different real estate deals and are completely satisfied with the work she did for us. She helped us buy our first condo during a very tough time for buyers and then subsequently helped sell our same condo at a great price in a tough time for sellers. She was able to act quickly when we needed her to help us buy our home and sell our condo - leveraging her connections to help her do so. We would and have highly recommend Laura as a real estate agent to our friends in San Francisco."

MICHELLE AND FREEK VAN DE BRAAK

More success stories